Why Cancer Research Is Important. Essay - 1668 Words

e number of deaths from cancer continues to increase each year. Cancer is a disease has touched every family at least once. It is a disease that can kill you in a matter of years or months. There are several different types of cancer, some of which both men and women can be diagnosed with and some of which only one sex can actually be diagnosed with. Today researchers are finding more and more advances into what causes cancer. I myself am a cancer survivor and my treatment at the time in 1992 was considered experimental. My older brother who is now 32 years old was diagnosed with Childhood Acute Lymphoblastic Leukemia, when he was 2 years old; he too was a part of a research study that he is still participating in today. Cancer research is†¦show more content†¦There is several different method of treatment for cancer. The Method that a patient would receive is based on the form of cancer and the patient. The main fact taken into consideration when determining the best treat is the severity of the cancer. What stage and the type of cancer are also considered when researching the best method of treatment. A patient’s age is also a big factor in what method a patient is considered for. Chemotherapy is the most commonly used form of treatment used to fight cancer. Over half of all patients that are diagnosed with cancer receive this form of treatment. There are several different methods that this drug can be administered. It can be given by IV, oral drugs, rectally or all three can be used at the same time. Many of the chemotherapy treatments lead to hair loss during the course of the treatment (www.medicalonline.com, 1997). One other major form of treatment would be radiation therapy. The method â€Å"zaps† the cancer from the body by focusing on the infected area. It damages the existing cancer cells and discourages new cells from growing. The method of treatment can be given to a patient externally exposing the affected area with high levels of radiations. There are also implants that can be placed under the skin thatShow MoreRelatedA Lecture And Readings Of The Screening For Cancer Unit1019 Words   |  5 Pagesfor Cancer unit were somewhat overwhelming but extremely important and fascinating to say the least. As I shared with some of my classmates in past courses, oncology is my second clinical passion as a physical therapist, after pediatrics. I worked for 11 years in a cancer hospital. I believe that professional experience impacted me as a clinician and at a personal level in ways that are almost impossible to describe. Currently, in our pediatric practice we have two children combating c ancer. WhenRead MoreSusan G. Komen For The Cure1157 Words   |  5 Pagesbreast cancers occur in women who have NO (make sure to emphasize) family history of breast cancer. This disease occurs mainly in women but men can also get it. b. Why should we care? According to (Bender, 2012) 40,000 women and approximately 390 men will die this year from breast cancer. Cancer does not discriminate; it could be someone you know. It could be you. c. d. According to breastcancer.org, Breast Cancer is the most common cancer among women worldwide and the second most common cancer overallRead MoreResearch Papet1558 Words   |  7 Pagescervical cancer. Those cells, called HeLa cells, quickly became invaluable to medical research-though their donor remained a mystery for decades. In her new book, The Immortal Life of Henrietta Lacks, journalist Rebecca Skloot tracks down the story of the source of the amazing HeLa cells, Henrietta Lacks, and documents the cell lines impact on both modern medicine and the Lacks family. Who was Henrietta Lacks? She was a black tobacco farmer from southern Virginia who got cervical cancer when sheRead MoreOvarian Cancer : Cancer And Cancer988 Words   |  4 Pages Ovarian cancer is a disease in which malignant or cancerous cells are found in the ovaries. The ovaries are two small organs that are located on each side of the uterus. The way cancer develops is when cells begin to grow out of control. Cancer cells are different from normal cells because they continue to grow and instead of dying, they create abnormal cells that form into a tumor. Woman around age 35-74, ovarian cancer is the fifth leading cause of death. The earlier this cancer is treated theRead MoreIgnorance Vs. Intelligence : Animal Experimentation And Life Saving Medical Technology952 Words   |  4 Pagesto as animal testing, animal research, and/or biomedical testing. 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I have spent years researching and finding the best information available, and have compiled a list of the most important considerations relevant to cancer. I present here a distillation of these factors, as well as a brief exploration of some approaches that would be more likely to fail so these can be avoided. This article will cover four basic areas: o How and Why the FDA hasRead MoreEssay about Alternative Cancer Treatment1011 Words   |  5 PagesAlternative Cancer Treatment Today, many psychologists feel that psychological therapy can give cancer patients’ a longer life. The first to take this stance was Psychiatrist David Spiegel M.D., of Stanford University School of Medicine, in a 1989 study Spiegel gathered patients once a week to discuss there feelings about the cancer and here they received support from other cancer sufferers. â€Å"When Spiegel followed up a decade later, he discovered that patients who had participated in the sessionsRead MoreA Research Field On My Life Career996 Words   |  4 Pages Research is a very important aspect of any professional field that many students fail to notice. As far as my understanding, backbone of any professional field consists of two important parts, the academic part; knowledge and practical aspect, and the research part. The academic part helps the professionals to apply the knowledge in the practical life, but the research part is the one that provides all the knowledge and does mostly all the behind the scene work. That is why it would be preferred

British and Chinese Contemporary Media Free Essays

The British Broadcasting Corporation (BBC) and China Central Television (CATV) are the two popular media owning millions of audiences in the world. For years, they have been making efforts to adopt new technology, new techniques and new means for developing high standard programmer. However, mainly due to different social structures and different cultural background between China and the I-J, the BBC and CATV also have several differences in governors, funding resources and channel designs. We will write a custom essay sample on British and Chinese Contemporary Media or any similar topic only for you Order Now In this essay, the background of the BBC and CATV will be briefly introduced, allowed by an analysis of their similarities and differences. The BBC is the main public service broadcaster in the ASK. It was formed in October 1922 by a group of leading wireless manufacturers (History of the BBC, 2005). Currently, the Corporation comprises 9 1-J-wide Television Channels (See Appendix 1) and 10 1-J-wide Radio Stations. With its vision as to be the most creative, trusted organization in the world, the BBC provides a wide range of distinctive programmer and services for its viewers and listeners (Purpose and Values, 2005). CATV which was established in 1958, is the national TV network of the People’s Republic of China. Presently, CATV has 16 channels broadcasting various programmer (See Appendix 2). The coverage of CATV-I reaches over 94. 4% of the total population of China, with the number of viewers exceeding 1. 15 billion (Profile CATV, 2005). The corporation has been serving as a window for Chinese people to understand the world better and for the world to get a better understanding of China. As the two authoritative media in the world, the BBC and CATV have made enormous contribution to people’s life and cultures. There are some similarities in them. Firstly, tooth of them provide a comprehensive rage of programmer analogously or digitally in order to satisfy the needs of their users. Besides, with the development of modern technology, they are trying to use internet to propagandist their programmer. Both of them have their own websites containing various contents such as programmer schedules, news, and contact methods. In addition, they also respect their users. Both of them are glad to listen to public comments and regularly consult users in order to improve their work. However, the two media also have some differences. First of all, CATV is run by the central government of the People’s Republic of China. On the other hand, the Bib’s activities are currently governed by a Royal Charter – a document that shapes the BBC, defining its objectives and functions. It is supported by the Agreement between the BBC and the Government, which sets out how the BBC will meet its general obligations, the services it will provide, and the standards it will meet (Your BBC Your Say, 2005). Whereas CATV serves its political role first, the BBC tends to represent the public interest and be free of political bias. Furthermore, CATV is mainly funded by advertisements, whereas the BBC is funded by public subscription in the form of a License fee. CATV viewers do not need to pay for its programmer, but they need to watch a lot of advertisements during programmer. Advertisements during golden time such as the time after the CATV News help CATV generate huge amounts of revenues. According to the latest data, CATV gained 8. 5 billion ARM from advertisements in 2005 (Profile CATV, 2005). The BBC, on the other hand, obtains its revenues mainly from license payers. It received EH,940 million in science fees in the latest audited financial year 2004/2005 (Annual report 2004/05, 2005). The license fee guarantees that a wide range of high quality programs can be made available unrestricted to everyone and helps support production skills, training, and local or minority programmer (Plans, Policies and Reports, 2005). Besides, the absence of commercial pressures allows programmer planners to be in direct contact with the needs and expectations of the general public (Christopher 1999, p. 106). A majority of the BBC users prefer paying license fees rather than itching advertisements, and over 52% of users surveyed held the opinion that the BBC would lose its independence if it relied on advertising or sponsorship (Review of the Bib’s Royal Charter: A strong BBC, independent of government, 2005). Because of this distinguishing characteristic, compared with CATV, BBC may care more about license payers when deciding its future, and could be more independent of commercial interests. Although both the BBC and CATV are providing a wide rage of programmer for audiences, they still differ in the TV channel designs. It seems that CATV focuses such on the status of the audiences. For instance, it launches three international channels in four languages for foreigners and oversea Chinese. In contrast, the BBC lays stress on viewers’ life cycle. It designs channels according to different age groups: Scabbiest is for children under the six, CAB is for children from six to twelve, BBC 3 is for youth from 16 to 34, and News 24 focuses on audiences above 55 (Yang, 2004). The difference in channel designs shows the different strategies in their market segmentations, which may be resulted by different roles they play and efferent users they face. 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Social Marketing Digitalization

Question: Discuss about theSocial Marketingfor Digitalization. Answer: Introduction Marketing has gained a lot of importance in contemporary times. While earlier some firms see marketing as overheads but currently all the organizations are focusing their efforts in implementing full fledge marketing strategy. This is the age of Disruptiveness and Digitalization. Technology is changing at a rapid rate. Things, which are new, become obsolete in just no time. Also, almost everyone is coming online many times a day and checking out the web. At such junctures, it becomes important for the marketing team to capture the footprints of people over the web, their preferences so as to target a right set of people and reach their customer base. Digitalization offers tremendous potentials with no borders. Marketing team also has to stay closer to customers so as to identify and understand their requirements. All these marketing strategy work on the concept of marketing mix which is a combination of 4 Ps namely Place, Price, Promotion and product. Different organizations uses dif ferent mix of these 4 Ps to separate their offering from competitors and provide more value. In this paper, cause related marketing will be analyzed and elucidate for the 2 NGOs namely RSPCA and WWF. Both are involved for helping people who want to adopt animals or sponsor them or associate themselves in the prevention of nature and endangered species. They both have started the campaigns and the details are available over the web on their sites. These will be studied and analyzed in due course of the assignment. Campaign 1: RSPCAs campaign at https://www.rspca.org.au/adopt-pet Campaign 2: WWFs campaign at https://donate.wwf.org.au/campaigns/donate/ The first impression of the campaigns of both the organizations is quite different from each other. For instance, WWF deals majorly with the adoption of wild animals like snow leopard, Tiger, polar bear, panda, penguin and whale that cannot be kept as pet in normal home conditions while RSPCA caters more to the needs of the people who want to keep dogs, cats and other pets at their homes. RSPCA does not provide adoption of wild animals. Let us see exactly how both the campaigns are different or similar to each other in terms of their marketing mix. Analysis of Product Marketing Mix Product refers directly to what the organization is offering to their customers. World Wildlife Fund (WWF) is a leading organization involved in the conservation of endangered species and wildlife. It also aims at making earth a better place to live for all beings especially animals by providing them their fair share of earths natural resources. It has more than 5 million supporters and works in more than 100 countries. It receives its funding majorly from the individuals followed by the government sources and corporate (Polonsky, Macdonald, 2000). Below are the different types of benefits of the product of their campaigns: Core benefit Actual benefit Augmented benefit Feeling of satisfaction by helping protecting endangered species and doing something for a planet Actual benefits includes living planet magazine, fact book of animals, bags, adoption certificate, stickers and other goodies It includes the after sales service which can be keeping you update about the latest trends in environment by sending regular updated in form of books, magazines. Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity started in England but now present worldwide. It works mainly to protect animals from cruelty and helps them to find their suitable home in forms of owners who want to own the animals as pets. Not only this, it has numerous animal hospitals and clinics where animals are treated for any injury or medical sickness. The primary form of funding is individual donation for RSPCA. Core benefit Actual benefit Augmented benefit Feeling of satisfaction and companionship by keeping animals as pets Actual benefits include animals, breed, and security if dog is adopted and like that. It includes the after sales service like if animal is having any sickness problem as well as insurance of the animal. Analysis of Price Marketing Mix Both the organizations are nonprofit organizations that work for the welfare of the people. While the major source of funding for both the organizations are Voluntary donation, WWF also receives funds from government and corporations. Both the campaigns have the various options to donate online. They have the option to donate on a recurring basis like monthly, bi-annually, annually and also as 1 time donation. People are free to donate any amount they like and are comfortable with. People will be given details about how they are money is being spent for the welfare of the animals. At RSPCA, people can adopt the animal of his choice depending upon the availability and pay the price based on the breed, color and popularity. Thus, RSPCA accepts donations and also help the people to adopt them as pets if they are willing. At WWF, it sells the lot of goodies like tiger toys, fact books, magazines as a part of its marketing campaign and to increase the awareness among the people. It also a ccepts donation even if people are not willing to buy anything. It also has tie up with big corporate like Starbucks, Coco- cola, GAP, AVON, Bank of America, CVS pharmacy and also offers the people to contribute directly from their salary. Not only this, as it receives major funding in form of bequest, it also has the option of pay by will and bequest on its website (Weinstein, Rogerson, Moreton, Balmford, Bradbury, 2015). It also has started unique campaign of spreading happiness during Christmas times by adopting animals and also has numerous gifting options during the festive times for the people. Its strong marketing strategy has made it a big brand and helps to further increase awareness. Analysis of Place Marketing Mix Place refers to how the product is distributed among the consumers. RSPCA has dedicated centers where people can come and pick the animals after uploading their application on the internet and also providing photos of the place where they are planning to keep the pet provided their application is approved. If people are not adopting but only donating money, they are free to visit any medical clinic or animal hospital to see the treatment of animals and can get the satisfaction how their money is being utilized at RSPCA. At WWF also, People can opt to adopt animal online but since their model is but different and they deal more with the protection of wildlife species whose numbers are on decline, there is nothing like animal pickup. People will receive various goodies like fact books, toy of the animal they adopt and regular updates (Melanthiou, 2016). If they are interested, they can visit any of the site of the WWF to see how their money is being used for the welfare of the people. Analysis of Promotion Marketing Mix Both the institutions are promoting their products and trying to establish themselves as a brand. Both have the dedicated marketing strategy in place. Both are using the online and offline modes for promotions. Both have presence over the internet and social medial platforms like twitter, facebook and are very active.WWF has a 10 year marketing strategy plan till 2024 and taking lot of initiative under it. They have various modes of marketing partnerships for the tie up with corporate in form of licensing, sponsorship, workplace giving and cause related marketing promotion (Wapner, 2012). WWFs million dollar pandas have donated more than 1 million through collaborations. Big names like AVON, HP, Subway, starbucks, Disney have donated to WWF. In this parameter of establishing relationship with corporate, RSPCA looks very conservative and needs to professionalize its approach by asking more and more corporate to sponsor its event and donate for the welfare of the animals. Various celeb rities also involved for promoting the WWF events and visions but there is not much seen for RSPCA (Nurse, 2013). WWF and RSPCA are active at twitters but the statistics are very different for both the organizations. Twitter Data as of 15-Dec-2016 Tweets Followers RSPCA 71.9 K 232K WWF 551K 2.85 million (Source: https://twitter.com/RSPCA_official and https://twitter.com/RSPCA_official) The above statistics clearly shows the aggressiveness and effectiveness of marketing strategy of WWF and also lot of scope of improvement for RSPCA. Target Market Description The target markets if viewed at very high level for both the organization is consists of people who love animals, nature and want to do something to protect out plant and mother earth. On further differentiation, RSPCA target customers involves lot of youth people and children who love to play with pets, older people who love to keep animals at home as security and also for their walks and fitness purposes and the WWF target customers involves upper class and upper middle class people who are well educated (Omura, 2014) and aware about the issue of endangered species and would like to do something for them. Conclusion This paper has critically analyzed the campaigns of both the nonprofit institution i.e. WWF and RSPCA that works for the welfare of the animals in their own ways. While at high level both the campaigns looks the same, there is huge difference between them in terms of various elements of marketing mix. They are different in terms of their products offering, promotion strategy, pricing as well as target customers. Both are using the online and offline modes to reach the greater mass of the people so as to increase their funding so as to increase their effort in the direction of our planet. References Melanthiou, Y. (2016). Messages Not Getting Through: Societal Marketing to the Rescue. Journal of Promotion Management, 22(2), 195-196. Nurse, A. (2013). Privatising the green police: the role of NGOs in wildlife law enforcement.Crime, law and social change,59(3), 305-318. Omura, T., Forster, J. (2014). Competition for donations and the sustainability of not-for-profit organisations.Humanomics,30(3), 255-274. Polonsky, M. J., Macdonald, E. K. (2000). Exploring the link between cause?related marketing and brand building.International Journal of Nonprofit and Voluntary Sector Marketing,5(1), 46-57. Wapner, P. (2012). World Wildlife Fund.The Wiley-Blackwell Encyclopedia of Globalization. Weinstein, N., Rogerson, M., Moreton, J., Balmford, A., Bradbury, R. B. (2015). Conserving nature out of fear or knowledge? Using threatening versus connecting messages to generate support for environmental causes.Journal for Nature Conservation,26, 49-55.